Category Archives: Advertising

Super Bowl: Biggest Sports day? Or Marketing day! Part 2 of 2

Note: This post is schedule to be posted at 9:30 PM EST due to being busy at the same time! To learn more about posting into the future, go to Wahol.com

To read part one, go here.

I heard there will be a lot of the dot com companies advertising during the game tonight, and I can predict that my favorite classic ad will be to my favorite company, GoDaddy, but we’ll see πŸ™‚
Wanna watch and vote on GoDaddy’s commercial and to find out more click below:

Go Daddy  $7.49.com sale 468x60

But of you want to watch all the ads and vote on it live, Hulu is here! For those of you who don’t know that I am a huge hulu fan, you can follow my activities and friend me through my facebook page.
I have been a huge fan of Hulu for a while now, and I am happy to see it becoming as big as they are today. Please note: Hulu is currently only available in North America.
Find me on Hulu.com and friend me there as well πŸ™‚
Below you can view and vote for your favorite ads as they come live:

Another huge place to do the same thing is none other than: YouTube.

YouTube’s AdBlitz is back by popular demand, all ads will be there as well.

Another channel worth mentioning is:

Although I don’t get the point from that channel (Aside from the huge Pepsi ads all over), it’s been advertised that it will be live during tonight’s game.

This is the end of the Super Bowl post.

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Super Bowl: Biggest Sports day? Or Marketing day! Part 1 of 2

Note: This post is schedule to be posted at 9:15 PM EST due to being busy at the same time! To learn more about posting into the future, go to Wahol.com


I have to admit, up until last year I was not that much into the sport of football, therefore, I only watched the Super Bowl for the ads! This year I was a bit more into learning the game’s history and I did follow the games as much as I could, and that’s why I have started a new blog about the sport and will reveal more info about it in time.

However, until today, millions of people are still not interested in the game, for whatever reason it is, but they still watch the Super Bowl. Why? Simply for the commercials.

This year, I will be in a live concert at the same time of publishing this post, and thanks for the technology we have today, in the second part of this post, you can watch all the commercials as they come on, and also comment on it, without leaving the page that your at. πŸ™‚

But before we start voting, I need to know, do you watch the Super Bowl for the game or for the ads? Or for both?!

The build up for this event is huge, for example, Pepsi, as one of the main sponsors of the game, is just about every where! not just in online advertising, but it’s in every store I have walked in in the past week, even at the Swatch store in Times Square!!

Don’t get me wrong, I think that this is a brilliant idea, marketing in games, otherwise, how would all the players get paid!

Now down to the advertising:
NBC is the main benificial of this event.

However, the marketing before the game is another build up, 3 movies were advertised that stuck on my mind, thanks to the cast of the movies being there. The 3 movies are:
Fast & Furious ( After watching the trailer, I like that Vin Diesel’s car had NJ license plates).
Race to Witch Mountain (With one of my all times favorite: The Rock!)
And
Paul Blart: Mall Cop (Already number 1 for the second week in a row).

Also I heard that the first trailer of another favorite of mine will be revealed tonight, The new Transformers Movie.

Continue reading at part 2

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Manage your advertising with Google Ad Manager

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Although it’s still say that it’s in beta, but Google Ad Manager has been open for public use for a while now.

I have been invited (secretly) to use the service a while back and I found it extremely useful.

Basically the service aims to help web site publishers and blog owners to integrate ads into their pages, whether it’s Google’s AdSense, other ad networks, or even your own in house ads.

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Here is what they offer (From their site):

Inventory management

  • Inventory levels: Define inventory at granular levels for more efficient line item creation and trafficking. Use ad slots to generate Ad Manager tags for your pages, ad placements to group related ad slots, and ad products to bundle and sell inventory packages with the same cost and targeting criteria.
  • Inventory availability tracking: Easily confirm whether ad impressions are available for specific dates, placements, and targeting criteria. Avoid overbooking and underselling.
  • Simple ad tag generation and management: Copy and paste tags directly into your HTML. Avoid the need to re-tag your site when you change the way you sell your inventory. (Available upon request: iframe tags.)

Yield optimization

  • Optional AdSense Integration: Use AdSense to fill unsold inventory or compete on price against other ad networks.

Ad targeting

  • Built-in targeting options: Target ads to your site visitors’ geography, day and time, bandwidth, browser, browser language, operating system, and domain.
  • Customizable targeting criteria: Target ad impressions by passing your own custom key-value pairs to Ad Manager.

Trafficking, ad delivery, and order booking

  • Delivery options: Choose one of five delivery types (exclusive, premium, standard, remnant, or house) to determine, automatically, how ads may be delivered.
  • Frequency capping: Set multiple levels of frequency capping, which limit the number of ads the same visitor sees over a minute, hour, day, week, month, or lifetime.
  • Roadblocking: Deliver multiple creatives together on the same page. (Available upon request.)
  • Proven Google infrastructure: Enjoy fast, reliable ad delivery and load time.
  • Support for various ad pricing models: Choose from cost-per-thousand-impressions (CPM), cost-per-click (CPC), and cost-per-day (CPD).
  • AdSense integration (optional):Consistently deliver the highest-paying ad by enabling AdSense.
  • Ad network management: Easily manage your third-party ad networks with network orders.

Creatives and rich media management

  • Rich media support: Use tags from a variety of rich media providers. Automatically detect macros.
  • Free ad creatives hosting: Save bandwidth and costs.
  • Redirect creatives support: Easily track ads from a third-party network, affiliate provider, or other URL you provide.

Reporting

  • Multiple reporting options: Run reports on order delivery, inventory performance, or overall sales.
  • Detailed reporting: Break down reports by date, line item, placement, advertiser, and other categories.
  • Fast report generation: Create reports in seconds.
  • Interactive views: Sort data, add or remove columns, review different data subsets, and make other edits without having to leave the page or run a new report.
  • Media Rating Council (MRC) accredited: Feel confident in Google Ad Manager’s ad impression measurement process, accredited by the Media Rating Council to be fully compliant with Interactive Advertising Bureau standards.

User interface

  • Search functionality: Locate order, inventory, or advertiser data from any page in Ad Manager.
  • Intuitive work flows: Quickly and easily create orders, approve orders, and review status of orders. Decrease training time and trafficking steps.
  • AdSense channels integration: Import your existing AdSense channels into Ad Manager (optional).
  • Browser session support: Use your browser’s ‘Back’ button and other built-in navigation without losing data.

Administration

  • Access controls: Set various viewing and editing permissions for your team.
  • Contacts organization: Store and manage advertiser and agency company information.
  • International language and currency support: Use Google Ad Manager in your native language and currency.

And a great 5 slides demo explains it easier is available here.

As of January first we are re-opening our advertising opportunities here at Guru Of Sales and we will be using Google’s Ad Manager πŸ™‚

A new YouTube (feature & service)!

This video may help:

After spending hours watching YouTube Live! on Saturday night, and only 48 hours after it was over, I am still browsing some interesting videos and all the sudden I notice 2 things on YouTube:

1. YouTube announce it’s sponsored videos:

YouTube is promoting the Google chrome browser in pretty much every page lately, but just last night I started noticing the new announcement, the YouTube sponsored videos, in other words, AdWords the YouTube way, or Facebook ads, or a new PPC service or you name it..
Which is an extremely smart solution by Google of course.
What’s better than the user paying YouTube to promote their video that’s hosted on… YouTube!
Not only they profit from this program but also the end page will contain “ads by Google” and there is a big chance it would have another AdWords from within the video.
Google made their investment back in no time when they acquired YouTube.
Don’t get me wrong, I am loving the new sponsored program to the fullest, for a minimum budget of $5 a day and as low as 10 cents per click on the video promoted from YouTube’s homepage, this is like a marketer dream come true. And it’s organized, unlike what eBay had for years with their homepage featured upgrade option, which was not calculated and cost way much more for a tiny chance of actually being on the homepage.

Plus, (and like I always said) free is good, free and sponsored is even better, that’s how the big guys been doing it forever, offer a good free service and support it with ads!

That’s how I am doing my Online training school, it is for free, other trainers charges an arm and a leg for membership with a very poor content to provide, on the other hand, lot’s of big companies and friends wondered why would I give out a high value information to people without charging for it? My answer is 3 reasons:

a. Not everything is about money.
b. I love sharing!
c. I am not stupid, I got sponsors (big ones) πŸ˜‰

And now, my 4th reason is: Just look on what YouTube did and think about 2 things: Great free service, and even greater profit returned!

More about the new starting date (12/15/08) and why will be in a post soon πŸ™‚

2. YouTube now in true widescreen HD:

And I love this one, now I can upload true HD 16:9 videos straight from my camera (the Sony dsc-t500) without having to worry about resizing the video to a 4:3 ratio.

I showed a little on the video above, but there is way much more into having a true widescreen on YouTube, specially that most screens (TV’s, Desktop’s and Laptops) are being manufactured this way nowadays.

I’ll go through more details (the technical stuff) soon once I study the new option thoroughly.

Don’t forget to get the RSS here!

My turn to be interviewed (and ice cream!)

Yes it is my turn to be interviewed, as you can tell from my YouTube channel, I interviewed almost everyone else, and I am proud to announce that my first public video interview (About my business) was made by (non other than) Yaro Starak himself, the same person that brought to you the always resourceful blog: http://www.entrepreneurs-journey.com/
Yaro interviewed me in New York when I insisted on meeting him (As one of his loyal fans) and the video just went live last night (Again perfect timing).

Here is the video:

I know I looked nervous in the video πŸ˜‰ but the good thing is that when Yaro tagged the video on YouTube, he tagged it with keywords like (Ice Cream) which just happened to be one of my recent tags on my new personal video blogging serious on YouTube as well, called: Alex’s Random.anias! so the videos actually relate on YouTube immediatly. Just perfect timing.

Speaking of videos and tagging, I am revealing a bit more about the Online training school to all of you right now: Yes I will include sessions about video blogging, tagging, and even some tips to have all your YouTube videos to be available in high quality.

So stay tuned for more details about the school by subscriping to the Guru Of Sales RSS feed.

Speaking of sales: A house sold for only $1.75

Speaking of teaching every one about sales as part of the new Online school that I announced last night, I would like to share a great sales story with you.
A house sold on eBay for just $1.75!
On Yahoo’s homepage this morning (Photos here) I read that a house in Saginaw Mich. was sold on eBay for this redicoulously cheap price. They said it was abandoned, I say I don’t care, the land only should be worth a lot more.
Joanne Smith was the top bidder and she was bidding on 8 others, when she won this one.
She said she is going to try to sell it. Try! I think she should put it on the market immediately, especially with this huge marketing stunt by Yahoo and the Associated Press.
Yes you can sell houses on eBay as a matter of fact there is a huge Real Estate section on eBay, and a couple of years ago, eBay acquired www.Rent.com for a complete Real Estate portal including rentals.

eBay buying and selling will have a big portion on the Online school that I announced last night,and yes it will still be free for you (the students) so you all know the ins and outs of buying and selling houses, say for $1.75 each πŸ˜‰

Another huge Real Estate market online is (You knew it) Craig’s List. That’s also included in the completely free but still huge package πŸ˜‰

My take on the Yahoo homepage featured story is that it might be a marketing stunt by eBay taking advantage of the low economy that we have right now, My opinion: It’s a great marketing stunt and perfect timing for it.

I say congratulations to Joanne and hope she makes good profit from this deal πŸ™‚

Now, I am in a sharing mood, so I will include this out of subject video that I watched this morning as soon as I got up. Vanessa Mae is one of my favorite on my last.fm channel as well.

Enjoy!

Vanessa Mae – Storm (View in browser to see full video)

ScribeFire 3.0 is out with QuickAds

ScribeFire, the famous FireFox Add-on for bloggers (Click here for more info) just released the 3.0 version today.

I think that I personally 100% switched from my former favorite free blogging tool “Windows live writer” to a full time blogging through ScribeFire.
Here are the new features available with this version:

Works with:

  • Firefox:
    2.0 – 3.1b1pre

New Features

* QuickAds integration

Bug Fixes

* Tabbing from the subject now gives focus to the editor
* Added support for certain responses from LiveJournal
* Β  is no longer converted to a blank space.
* Fix for https:// blogs
* Fixed validation of element

QuickAds is a fully automatic Ad Network Optimization:

ScribeFire QuickAds is the first service to enable
publishers to serve fully optimized banners ads on their sites with
point and click functionality. ScribeFire’s patent pending technology
simplifies banner-space maintenance and optimization by requiring no
code additions to websites.
Your days of seeking out multiple
banner ad partners are over. ScribeFire QuickAds brings reputable ad
partners to your doorstep to maximize revenue in the quickest way
possible.
Leverage Scribefire’s relationships with over 100 ad networks to ensure
that you are receiving the maximum revenue from every impression you
serve.

Free 888 Entrecredits for 8/8/08

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Yes I am giving out 888 Entrecard credits to two lucky winners, just because it’s 8/8/08 and it’s easy to get it.
All you have to do is to comment on this post and drop your card, that’s all.
Note: If you don’t know what Entrecard is, or to sign up, please click here.
Now, here is catch:
You must comment between 8:08 PM EST (Eastern U.S. time) and 11:08 PM EST (or 8:08 PM Pacific).

There will be 2 winners picked up randomly after confirming they had dropped there card and commented below, and I will contact them to send them the credits.

So all you have to do is the following:
1. If you’re not signed up with Entrecard, please do so through this post.
2. In any page on this site on the right column look for the Entrecard ad and just click on “Drop”.
3. Comment on this post and make sure you include your blog’s link in your comment.
4. Sit back and I might be contacting you within 24 hours if you are one of the winners.

Note: All comments will be approved before the drawing. Please don’t double submit your comment.

Good Luck πŸ™‚

New: Guru Of Sales version 1.6!!

Why is it 1.6?
Why not 2.0?
And why now?

First of all, I like to remind you that back in April I only made very little changes since the launch of this blog. We named it version 1.5.
Just recently we added some more changes but it wasn’t big enough to qualify for version 2.0 yet. And in the near future we will have 1.7 or 1.9 whatever it will be, so keep an eye πŸ˜‰

Recent changes includes the following:

New pages:
http://www.guruofsales.com/services (not to big of a change)
http://www.guruofsales.com/services/ebay-basics-of-selling (This is a local service only)
http://www.guruofsales.com/jobs (As promised before. I didn’t forget)
http://www.guruofsales.com/advertise (To advertise with us)
More pages in the next update.

New categories:
Some of you may know that me and my guest bloggers ran 26 blogs, I joining 5 of them into this blog, also joining most of the other blogs to be sold (Already have 3 offers on the table). In results of that, I added more categories to this blog to reflect the changes.
New categories will involve more than the main purpose of this blog, to include technology (Mainly gadgets) and environment issues like global warming.
In results of the new changes, you will see much more traffic on this blog and we’ll try to keep it all connected. I am also taking this opportunity to announce that some of my bloggers are leaving to be on their own and will only blog here occasionally. So, within a week, I will post for a blogging job opening (Again!) so keep an eye if you’re looking for some extra income.
I had to include this post under all the categories, otherwise, the categories will not show. Take a look near the end of the sidebar to check the new categories.

I would like to thank everyone that worked with me to make all this possible.

Until next time friends πŸ™‚

Advertising is now available.

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Just a quick announcement:

It is my pleasure  to announce that we have finally added and improved our advertising opportunity on this blog, and that spots are now available to purchase here.

We made a one time early bird special, get your spot soon as we expect to get more advertiser and spots will fill up fast. Go to our advertise page  and check out the positions available.

If you, your company, your friends, or a website you know need to get that extra exposure, then this is the right opportunity for you.

Also spread the word to any one you know that might be interested, we appreciate the help.

After the special period is over all prices will go back up.

Note: Only our former advertisers will get 15% discount as promised, as long as they advertise the same URL.

Good luck to all πŸ™‚