Category Archives: Pay Per Click (PPC)

Manage your advertising with Google Ad Manager

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Although it’s still say that it’s in beta, but Google Ad Manager has been open for public use for a while now.

I have been invited (secretly) to use the service a while back and I found it extremely useful.

Basically the service aims to help web site publishers and blog owners to integrate ads into their pages, whether it’s Google’s AdSense, other ad networks, or even your own in house ads.

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Here is what they offer (From their site):

Inventory management

  • Inventory levels: Define inventory at granular levels for more efficient line item creation and trafficking. Use ad slots to generate Ad Manager tags for your pages, ad placements to group related ad slots, and ad products to bundle and sell inventory packages with the same cost and targeting criteria.
  • Inventory availability tracking: Easily confirm whether ad impressions are available for specific dates, placements, and targeting criteria. Avoid overbooking and underselling.
  • Simple ad tag generation and management: Copy and paste tags directly into your HTML. Avoid the need to re-tag your site when you change the way you sell your inventory. (Available upon request: iframe tags.)

Yield optimization

  • Optional AdSense Integration: Use AdSense to fill unsold inventory or compete on price against other ad networks.

Ad targeting

  • Built-in targeting options: Target ads to your site visitors’ geography, day and time, bandwidth, browser, browser language, operating system, and domain.
  • Customizable targeting criteria: Target ad impressions by passing your own custom key-value pairs to Ad Manager.

Trafficking, ad delivery, and order booking

  • Delivery options: Choose one of five delivery types (exclusive, premium, standard, remnant, or house) to determine, automatically, how ads may be delivered.
  • Frequency capping: Set multiple levels of frequency capping, which limit the number of ads the same visitor sees over a minute, hour, day, week, month, or lifetime.
  • Roadblocking: Deliver multiple creatives together on the same page. (Available upon request.)
  • Proven Google infrastructure: Enjoy fast, reliable ad delivery and load time.
  • Support for various ad pricing models: Choose from cost-per-thousand-impressions (CPM), cost-per-click (CPC), and cost-per-day (CPD).
  • AdSense integration (optional):Consistently deliver the highest-paying ad by enabling AdSense.
  • Ad network management: Easily manage your third-party ad networks with network orders.

Creatives and rich media management

  • Rich media support: Use tags from a variety of rich media providers. Automatically detect macros.
  • Free ad creatives hosting: Save bandwidth and costs.
  • Redirect creatives support: Easily track ads from a third-party network, affiliate provider, or other URL you provide.

Reporting

  • Multiple reporting options: Run reports on order delivery, inventory performance, or overall sales.
  • Detailed reporting: Break down reports by date, line item, placement, advertiser, and other categories.
  • Fast report generation: Create reports in seconds.
  • Interactive views: Sort data, add or remove columns, review different data subsets, and make other edits without having to leave the page or run a new report.
  • Media Rating Council (MRC) accredited: Feel confident in Google Ad Manager’s ad impression measurement process, accredited by the Media Rating Council to be fully compliant with Interactive Advertising Bureau standards.

User interface

  • Search functionality: Locate order, inventory, or advertiser data from any page in Ad Manager.
  • Intuitive work flows: Quickly and easily create orders, approve orders, and review status of orders. Decrease training time and trafficking steps.
  • AdSense channels integration: Import your existing AdSense channels into Ad Manager (optional).
  • Browser session support: Use your browser’s ‘Back’ button and other built-in navigation without losing data.

Administration

  • Access controls: Set various viewing and editing permissions for your team.
  • Contacts organization: Store and manage advertiser and agency company information.
  • International language and currency support: Use Google Ad Manager in your native language and currency.

And a great 5 slides demo explains it easier is available here.

As of January first we are re-opening our advertising opportunities here at Guru Of Sales and we will be using Google’s Ad Manager 🙂

A new YouTube (feature & service)!

This video may help:

After spending hours watching YouTube Live! on Saturday night, and only 48 hours after it was over, I am still browsing some interesting videos and all the sudden I notice 2 things on YouTube:

1. YouTube announce it’s sponsored videos:

YouTube is promoting the Google chrome browser in pretty much every page lately, but just last night I started noticing the new announcement, the YouTube sponsored videos, in other words, AdWords the YouTube way, or Facebook ads, or a new PPC service or you name it..
Which is an extremely smart solution by Google of course.
What’s better than the user paying YouTube to promote their video that’s hosted on… YouTube!
Not only they profit from this program but also the end page will contain “ads by Google” and there is a big chance it would have another AdWords from within the video.
Google made their investment back in no time when they acquired YouTube.
Don’t get me wrong, I am loving the new sponsored program to the fullest, for a minimum budget of $5 a day and as low as 10 cents per click on the video promoted from YouTube’s homepage, this is like a marketer dream come true. And it’s organized, unlike what eBay had for years with their homepage featured upgrade option, which was not calculated and cost way much more for a tiny chance of actually being on the homepage.

Plus, (and like I always said) free is good, free and sponsored is even better, that’s how the big guys been doing it forever, offer a good free service and support it with ads!

That’s how I am doing my Online training school, it is for free, other trainers charges an arm and a leg for membership with a very poor content to provide, on the other hand, lot’s of big companies and friends wondered why would I give out a high value information to people without charging for it? My answer is 3 reasons:

a. Not everything is about money.
b. I love sharing!
c. I am not stupid, I got sponsors (big ones) 😉

And now, my 4th reason is: Just look on what YouTube did and think about 2 things: Great free service, and even greater profit returned!

More about the new starting date (12/15/08) and why will be in a post soon 🙂

2. YouTube now in true widescreen HD:

And I love this one, now I can upload true HD 16:9 videos straight from my camera (the Sony dsc-t500) without having to worry about resizing the video to a 4:3 ratio.

I showed a little on the video above, but there is way much more into having a true widescreen on YouTube, specially that most screens (TV’s, Desktop’s and Laptops) are being manufactured this way nowadays.

I’ll go through more details (the technical stuff) soon once I study the new option thoroughly.

Don’t forget to get the RSS here!

New: Guru Of Sales version 1.6!!

Why is it 1.6?
Why not 2.0?
And why now?

First of all, I like to remind you that back in April I only made very little changes since the launch of this blog. We named it version 1.5.
Just recently we added some more changes but it wasn’t big enough to qualify for version 2.0 yet. And in the near future we will have 1.7 or 1.9 whatever it will be, so keep an eye 😉

Recent changes includes the following:

New pages:
https://guruofsales.com/services (not to big of a change)
https://guruofsales.com/services/ebay-basics-of-selling (This is a local service only)
https://guruofsales.com/jobs (As promised before. I didn’t forget)
https://guruofsales.com/advertise (To advertise with us)
More pages in the next update.

New categories:
Some of you may know that me and my guest bloggers ran 26 blogs, I joining 5 of them into this blog, also joining most of the other blogs to be sold (Already have 3 offers on the table). In results of that, I added more categories to this blog to reflect the changes.
New categories will involve more than the main purpose of this blog, to include technology (Mainly gadgets) and environment issues like global warming.
In results of the new changes, you will see much more traffic on this blog and we’ll try to keep it all connected. I am also taking this opportunity to announce that some of my bloggers are leaving to be on their own and will only blog here occasionally. So, within a week, I will post for a blogging job opening (Again!) so keep an eye if you’re looking for some extra income.
I had to include this post under all the categories, otherwise, the categories will not show. Take a look near the end of the sidebar to check the new categories.

I would like to thank everyone that worked with me to make all this possible.

Until next time friends 🙂