By now most of us have seen the new eBay TV advertising campaign. If You didn’t then read on and find out where to see it all:
After the very successful eBay huge “It” campaign then (in my own opinion) the not very successful smaller “Windorphins” campaign.
eBay started the new huge campaign just in time for the holidays shopping rush : “SHOP VICTORIOUSLY” is the name.
I saw the first ad “Dog race” of this campaign before a movie in the movie theater and immediately researched it as soon as I got home, from my marketing view.
I think this campaign will attract a new kind of buyers to eBay, as well as pushing some merchandise categories.
You can see all ads on the new great looking site for the campaign here: Shop Victoriously
The site covers a lot on the idea of shopping and winning. You can tell from the scenario of the 4 ads, it reassemble the bidding and winning scenario in real eBay world.
After watching all the videos, there is a true story section, where real people telling their recent success stories on eBay.
Then there is the “Andy & Paul” section of the site, with current and upcoming video episodes speaking about the “7 Principles” of becoming a true winner aside from the words of wisdom and other episodes to become available on a later date.
One more section that will grab your attention: The $50,000 game, which you can win any of the daily prizes or win the $50,000. Well I will leave that up to you and good luck.