I have been berried in writing (And I am not complaining, but actually love it) since my publisher (for some strange reason) pushed my deadline by 2 months, so I had to triple the amount of words I type every day, and that’s why it took me a while to write this article. Better late than never I guess. 😉
So I decided to approach the massive marketing behind the Super Bowl in a new way. Here is how I watched the Super Bowl as a marketer:
I looked at the ads and the marketing strategy for Fox 5.
I will skip most of the ads I didn’t like and compress it to savor your reading.
“Road to the Super Bowl” was boring if you are a true football fan and seen it all, then why the replay?
However Fox is once again showing us how heavy they advertised the Super Bowl Throughout the season, remember that’s over $170 millions in about 4 hours, plus all the promotions about foxsports.com and some of the Fox 5 channel programs with all the ad revenue coming from it.
First ad that grabbed my attention was the Super Bowl ad itself, or should I call the opening credits?
Fox bringing their own Ryan Seacrest to what they called the first ever Super Bowl red carpet! A nice twist to adding a Hollywood spirit to the game.
Interviewing big names like: Samuel L. Jackson, John Travolta, Laurence Fishburne and Hugh Laurie.
Then announcing the performances by: Alicia Keys, Paula Abdul w/ Randy Jackson (A quick reminder from Fox to watch their American Idol program) and Sara Evans w/ Willie Nelson.
Followed by a clip from Google earth zooming in on the Super Bowl stadium. Very nice.
Most of the pre-game show ads were relatively good, mostly, State Farm Insurance (A big sponsor for the event). Other than that it was all ordinary ads.
A semi official marketing analytics by Fox about the Super
Actual game ads:
When I ask someone why do you watch the Super Bowl? Most people answer: The funny ads.
Again another reminder about American Idol by having Jordan Sparks singing the national anthem. And also the great and sexy performance by Paula Abdul and Randy Jackson… To be continued…
Continue the storyline in part 2 of this article.