Ad:Tech, a flash back review of 7search

When I visited Ad:Tech NY, one of the biggest online advertising company grabbed my attention: 7Search.com

I gathered great information from their sales rep. Brad Stanley and this is what I think:

When I first visited 7Search.com over 5 years ago they were already a powerful online advertising company, 7Search.com conducts over 1.7 Billion Searches per month with well over 200,000 uniques. 7Search.com is one of the leading pay-per-ranking search engines on the entire web with patent pending Fraud Detection Technology, giving advertisers the highest ROI, you can begin bidding on keywords for as little as one penny!

They are a transparent bid auction, this means they will show you the total searches on each keyword and as well as current bid prices so you can bid accordingly to become more visible on Search Engine Results Pages, ultimately bringing more business to you. They have partnered with a network of over 39,000 advertisers as well as 35% (600) of the search engines that are currently generating quality traffic on the web now.

Big Shocking news: Microsoft Bids $44.6B for Yahoo!

And one of my personal favorite dreams for both companies to join forces and become one, … well, we’re close to that.

Although this is not a financial blog nor a stock market watch blog, but I think the effect this will do to the online advertising industry will be huge.

As we speak, the online advertising industry is a $40B and it’s expected to be $80B in less than 3 years, that’s a breaking neck rate as they call it.

I think that Steve Ballmer is in a desperate grab for the online advertising market, so, Microsoft came through and bid $44.6 billion, or $31 per share, for Yahoo.

The bid represents a 62 percent premium to yesterday’s closing price for Yahoo shares, although, as one analyst pointed out, it’s only a roughly 15 percent premium over the 52-week average trading price.

While this is Microsoft’s boldest strategic move in a while, the company has made several aggressive attempts to gain footing in the online ad market over the last 12 months. In May 2007, Microsoft announced its $6 billion acquisition of aQuantive (now called: Microsoft ad Marketplace) and in October 2007, they spent a huge  $280 million for a 1.6 percent stake in Facebook. ($10 more millions and they reach only half of what New Corp paid for myspace)

The bid comes just a couple days after Yahoo posted weak fourth quarter results and announced plans to cut 1,000 positions.

Among the many benefits to the proposed deal, according to Microsoft, is that many Yahoo employees can keep their jobs:

“Microsoft intends to offer significant retention packages to Yahoo! engineers, key leaders and employees across all disciplines,” the statement said.

Although Yahoo said it would consider the offer, I believe that Microsoft is probably taking the bid public because they failed in private talks, and now they’re trying to appeal to shareholders.

A bigger dream is for all the major sites to join forces and work in harmony. Mark this day in history as it may be the beginning of a brand new better world.

Do you blog or write? We are looking to hire.

We are currently testing a the job board beta version on our site.

We might also add a new section for classified ads.

For now, we are looking for writers to hire. If you write about marketing, web 2.0 or tutorial for online sites with tips and tricks, then we would love to hire you.

For inquiries please contact us through here  and tell us a bit about you and your writing style. An example of what you write will be perfect, please include it.

Payments by PayPal, we will pay you $5.00 to $250.00 per post, depending on your word count and the quality of your posts. We are looking for up to 10 posts per day from each writer.

A lots of benefits, including but not limited to: Free Local meals (New York City Area only), Huge exposure for your name and all your work credits, feel free to plug in your affiliate links in your articles to streamline your revenue, work anywhere and get paid instantly with PayPal, and last but not least, get access to our 26 blogs to write for in the future.

A surprise bonus valued at $2300 will be yours after 3 months of posting with us at least one post per day (That’s 90 posts total for your prize). Hint: Bonus will allow you to blog and research anywhere in the U.S., Canada, UK, and Australia.

Job is open for world wide audience.

Bonus is only available in U.S. and Canada, but usable in all 4 countries mentioned above.

Social Marketing: FaceBook, lesson 1

So the new marketing trend now is social marketing…

We’ll talk in details about social marketing in general, and how to use all of it’s powerful tools for free, but, at this lesson I will answer to the most asked questions I have been getting when speaking about FaceBook:

Q: Is it free?

A: Yes it is, 100%

Q: Can I make money on it?

A: Yes you can, as I am writing this, there is over 14,000 developers world wide getting rich(er) everyday with their FaceBook applications.

Q: Do I need to become a developer to make money using FaceBook?

A: Not at all, there is a lot of ways to make good revenue utilizing FaceBook. For example, you can get exposure to your blog/site or even your eBay items by adding some applications (to date: thousands of applications available, free of charge).

Q: Tell me more, what is it exactly?

A: FaceBook is a website that offers social networking services, it’s been said that it’s the next big thing after Google. To date there is 1000’s of new users every day.

Q: Social Who….?

A: Social networking, think of it as a very advanced phone to connect with your family, friends, school mates and work colleagues. Share photos and videos, join groups, join local networks, add events and invite people to it, join good causes, dating and lots more.

Q: Am I too old for it?

A: Silly! not at all, in fact most new users today are adults over 30.

Q: All this for free?

A: Again, yes 100% no catch.

Q: Why should I join?

A: Reason 1: To connect with friends and family. Reason 2: A chance to make good revenue.

Q: OK, how do I sign up?

A:

The lesson:

1. It’s very simple: Go to www.facebook.com then click on “sign up” and fill up your information.

2. FaceBook made it easy to add friends from your existing email address books, that’s the next step after signing up.

3. Upload your profile picture.

4. You’re done, you are now a member at FaceBook. Welcome.

OK, one more question: Would you be my friend? A: Absolutely, click here and then click on “add to friends”.

OK, seriously, last question: Will you have more lessons about FaceBook?

Yes.

RSS feeds, Part 2 of 4 (What are RSS feeds? In plain English)

I was planning on explaining the readers and how to use them. Instead, due to high demand requests to explain more about RSS technology in plain English, I decided to include this video explaining in “Plain English” for my beginners readers everything they might want to know about RSS. I think it’s a great video.

Enjoy it and leave comments of what you think.

Next: Part 3 and 4 will be about different kinds of readers and simple steps to setup readers, also how to use RSS for your marketing plans.

Guru Of Sales Entrepreneur Superstar comeback!

Happy Holidays, Happy New Year, Projects done, and anniversaries.

So, I have been gone for a while working on a new project, it’s over and successful.

Holidays rush is over, done lots of classes teaching online trading for the holidays.

Want to say Hello, and Happy New Year (I know it’s late, but better than never).

Was ill since New Year’s day, and finally today in about one hour from writing this it matches my 30 months quit smoking anniversary, (I am not counting anymore) I got an anniversary email today from quitnet.com(Helped me decide to quit)  that it’s my 30th month smoke free today at 6:15 PM and according to the great “gadget/tool” I did not smoke over 27000 cigarettes since I quit (WOW) and that’s cold turkey. I am impressed.

So just dropping in saying hello, I missed the apprentice’s first episode but I will still write about it, brand new about me page coming up and also (By demand) a new marketplace/jobs page also coming soon.

Oh… and it will rain articles here very soon as well 😉

See ya soon.

RSS feeds, Part 1 of 4

I get asked a lot from my students, what is RSS, what are feeds. My answer normally is: RSS stands for (Real Simple Stupid) ofcaurse that’s to make them laugh only.

RSS stands for, and that’s the real meaning: (Really Simple Syndication) it also have different names like: RSS document, feed, web feed, or channel.

And it’s alive, or at least I hope so. And we will go through that in part 2 of this article.

As per Wikipedia here is what RSS means:

“RSS is a family of Web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts. It contains either a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with their favorite web sites in an automated manner that’s easier than checking them manually.

RSS content can be read using software called an “RSS reader,” “feed reader” or an “aggregator.” (Wait for part 2 of this article) The user subscribes to a feed by entering the feed’s link into the reader or by clicking an RSS icon in a browser that initiates the subscription process. The reader checks the user’s subscribed feeds regularly for new content, downloading any updates that it finds.”

There is a universal logo for RSS feeds that you can see it as a small orange box with the letters RSS inside. Also there is another universal icon (very similar to the one you see on this site top right corner).

In a nutshell, a “feed” is a summary of Web content that is updated on a regular basis. It is a way for users to keep informed of a Web site’s latest changes. The feed format that’s most popular now is Really Simple Syndication (RSS) 2.0 .

Coming up soon: In parts 2,3 and 4 of this article, you will learn of what RSS readers are and how to use them, then how to market your business using RSS technology.

Finally I am on PayPal’s developer directory.

I took the PayPal certified developer test back in July, right after eBay live in Boston (What a blast that was), I have passed the test and received the rights to use the logo, however, up until last Friday, my name was not listed on the PayPal certified developer directory.

How did I finally get listed?

With the help of my friends at PayPal, when we met (some of them we met back at eBay live in Boston and at the PayPal party bus) at the PayPal developer day in the heart of New York City.

Great event that PayPal just started few weeks ago, at the event, you will get the study guide and meet PayPal’s own developers that traveled all the way to share their knowledge.

Below in the picture is me and Damon Williams, the PayPal developer program manager and a fellow blogger on the developer blogs as well.

PayPal certified developer with Damon

After I got listed, my phone started ringing again, 3 clients so far, This directory is very powerful marketing tool.

To check the directory go to: This page

To take the exam ($150 per test with retaking option) go to: This page

Win $10,000 plus an iPhone from PayPal

In an effort to promote eBay Mobile, PayPal is running a promotion sweepstakes between October 15th to November 30th.

As a buyer I like the idea of buying and paying on the go through your mobile phone.

As a seller on eBay I like it even more to know that I will get more exposure through a different platform, your cell phone, and in results will get a bit higher prices for my items.

How to enter:

You’ll be automatically entered, up to once each day, when you pay with PayPal for auction-style listings or Buy It Now products from m.eBay.com on your cell phone.

You will also get a chance on the 5 $100 daily prizes.

For more info go to eBay Mobile page.

eBay is also running a promotion for sellers now until December 12.

Sellers can get free gallery or discounted value pack and gallery plus. For more info go to the promotion page. (This link will expire after the promotion)

SnapShot.com new advertising service at ad:tech

With, over 2,000,000 Web site operators, bloggers and individual Web surfers today voluntarily use Snap Shots on their sites and browsers. Snap Shots is used about 15 million times daily and has been translated into 43 languages by volunteers.

In conjunction with the Snap Ad Network, a new program that allows advertisers to deliver content with associated context-based ads to millions of Snap ShotsTM users, Snap.com today announced Snap Shares, a new way for Web site operators and bloggers to make money using Snap Shots, the most popular Web site enhancement in the world.

Well what is SnapShot?

Follow my blog or subscribe to my RSS feeds or to my email list and I will go through a full review of the service, here is a brief preview as an example of what it is:

When mousing over a hyper link, a small SnapShot window reveals content from the linked site formatted according to the content type, such as a video player from a YouTube link, a brief summary from a Wikipedia link, etc.

I will integrate in my site soon.

The new service, Snap Share, was to be announced on Thursday at BlogWorld expo, but they decided to share it with us today at ad:tech New York.

A new money making stream, Snap Shots with Snap Share allows bloggers & Web site owners to increase their revenue with the context based ads at the bottom of each Snap Shot. This is, I think, the best ad placement since it;s in your content and to the side or bottom of it.

Snap.com said: Snap Shares is actually three ways of sharing ad inventory. Sites can:

1. Have Google serve ads via their Adsense account.

2. Display their own text or graphic ads.

3. Donate their shares of impressions to a Charity of their choice. (I like this option)

The idea behind Snap Shares is to allow sites to…

* Generate new advertising inventory on their site.
* Meet their minimums for pay-out from their Ad Network sooner or increase their monthly checks.
* Improve the user experience of their sites with richer, more interactive content.
* All without having to shift the ads-to-content ratio of their pages.

Joining the SnapShares program is easy.

1- Site/blog operators register at Snap.com and adjust their Snap Shots to meet their site’s look and feel, such as logos, language, color, size, etc.
2- Each site provides account numbers from their existing advertising providers. If they do not have an Ad Provider, the registration form includes links to participating providers.
3- According to their individual Ad Provider agreement, revenue generated from using SnapShares will be issued directly from their Ad Provider. And I am looking into that, I think it’s a better way to choose who you want to be in your site.

To register for Snap Shares or view a demo, visit http://www.snap.com/.

More to come about this subject, get my feeds or subscribe to my email newsletter and know as soon as it’s out.