Tag Archives: google

Manage your advertising with Google Ad Manager

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Although it’s still say that it’s in beta, but Google Ad Manager has been open for public use for a while now.

I have been invited (secretly) to use the service a while back and I found it extremely useful.

Basically the service aims to help web site publishers and blog owners to integrate ads into their pages, whether it’s Google’s AdSense, other ad networks, or even your own in house ads.

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Here is what they offer (From their site):

Inventory management

  • Inventory levels: Define inventory at granular levels for more efficient line item creation and trafficking. Use ad slots to generate Ad Manager tags for your pages, ad placements to group related ad slots, and ad products to bundle and sell inventory packages with the same cost and targeting criteria.
  • Inventory availability tracking: Easily confirm whether ad impressions are available for specific dates, placements, and targeting criteria. Avoid overbooking and underselling.
  • Simple ad tag generation and management: Copy and paste tags directly into your HTML. Avoid the need to re-tag your site when you change the way you sell your inventory. (Available upon request: iframe tags.)

Yield optimization

  • Optional AdSense Integration: Use AdSense to fill unsold inventory or compete on price against other ad networks.

Ad targeting

  • Built-in targeting options: Target ads to your site visitors’ geography, day and time, bandwidth, browser, browser language, operating system, and domain.
  • Customizable targeting criteria: Target ad impressions by passing your own custom key-value pairs to Ad Manager.

Trafficking, ad delivery, and order booking

  • Delivery options: Choose one of five delivery types (exclusive, premium, standard, remnant, or house) to determine, automatically, how ads may be delivered.
  • Frequency capping: Set multiple levels of frequency capping, which limit the number of ads the same visitor sees over a minute, hour, day, week, month, or lifetime.
  • Roadblocking: Deliver multiple creatives together on the same page. (Available upon request.)
  • Proven Google infrastructure: Enjoy fast, reliable ad delivery and load time.
  • Support for various ad pricing models: Choose from cost-per-thousand-impressions (CPM), cost-per-click (CPC), and cost-per-day (CPD).
  • AdSense integration (optional):Consistently deliver the highest-paying ad by enabling AdSense.
  • Ad network management: Easily manage your third-party ad networks with network orders.

Creatives and rich media management

  • Rich media support: Use tags from a variety of rich media providers. Automatically detect macros.
  • Free ad creatives hosting: Save bandwidth and costs.
  • Redirect creatives support: Easily track ads from a third-party network, affiliate provider, or other URL you provide.

Reporting

  • Multiple reporting options: Run reports on order delivery, inventory performance, or overall sales.
  • Detailed reporting: Break down reports by date, line item, placement, advertiser, and other categories.
  • Fast report generation: Create reports in seconds.
  • Interactive views: Sort data, add or remove columns, review different data subsets, and make other edits without having to leave the page or run a new report.
  • Media Rating Council (MRC) accredited: Feel confident in Google Ad Manager’s ad impression measurement process, accredited by the Media Rating Council to be fully compliant with Interactive Advertising Bureau standards.

User interface

  • Search functionality: Locate order, inventory, or advertiser data from any page in Ad Manager.
  • Intuitive work flows: Quickly and easily create orders, approve orders, and review status of orders. Decrease training time and trafficking steps.
  • AdSense channels integration: Import your existing AdSense channels into Ad Manager (optional).
  • Browser session support: Use your browser’s ‘Back’ button and other built-in navigation without losing data.

Administration

  • Access controls: Set various viewing and editing permissions for your team.
  • Contacts organization: Store and manage advertiser and agency company information.
  • International language and currency support: Use Google Ad Manager in your native language and currency.

And a great 5 slides demo explains it easier is available here.

As of January first we are re-opening our advertising opportunities here at Guru Of Sales and we will be using Google’s Ad Manager 🙂

Yahoo Launches Web Analytics

A few months ago, Yahoo! bought the Hugarian based company IndexTools. That was a big upgrade from Yahoo! specially to their Search Marketing program and to the Yahoo Small Bussiness users.

I have been watching for the re-emerging update, and it came in today. Of Course I will compare it to the only 2 Analytics services that I use on a daily bases, Google Analytics and StatCounter.

The only problem is that I am still waiting to get access to Yahoo’s Web Analytics, since it’s still in beta.
But I know this for now: The 2 features that I really like about the new service is this:
1. The real time insights that’s updated within minutes from any activity on your site and showing the visitors behavior, which will make me switch from Google Analytics into this service. (This is the only problem I face with Google Analytics because of the one hour delay in stats!)
2. The drag and drop filtering option (I wonder if it’s AJAX?!) that will add a rich user experience to the service.

Here is a video that I found on YouTube for a quick review of the service:

Google kills Apple: G1 A new phone from Google


I was excited to have my text service on my t-mobile phone fixed (As I said on my twitter update), then I go Online checking out and browsing like normal, then I get even more excited.
I know and I understand what I said about the HTC diamond, but wait, this is Google, and this is T-mobile, so Guess what will happen on October 22nd (the sale date!)? You knew it, I will be on the line waiting early in the morning to buy the phone.
I have been looking at some videos of “Android” the new OS for mobile devices made by Google, and I am very happy that it will be on the new phone.
You can watch a great demo of the phone here: www.t-mobileg1.com
Apple need to really watch out this time, the G1 may not be as sleek and sexy as the iPhone, but its peppy,
easy-to-use touchscreen interface makes mincemeat of all the other
iPhone wanna-bes, and it packs in some killer features—like 360-degree
Street View—that the iPhone has yet to match.
As you may predict, the G1 is slightly bulkier and
heavier and—well, let’s just say it—a little uglier than the slim, sexy
iPhone. Weighing in at 5.6 ounces, I could definitely feel the G1’s
extra bulk in my hand, although at just 0.6 inches thick, the G1 should
fit relatively easily in a jeans pocket.

Here are the features from T-mobile’s site:

Touch screen

  • Instant access to key information with the touch of a finger
  • Just tap the screen and go
  • Real Web browsing capabilities

  • Quick and easy access to the Internet one click away
  • View more pages and rich Web content on your phone
  • 3MP camera

  • Capture key moments in high-quality fashion wherever you are
  • Never worry about blurry photos with auto focus built right in
  • Customizable home screen

  • Just
    drag and drop any of your favorite applications, photos, or folders
    onto your home screen for quick access to what you use all the time
  • One-click Google Search

  • Quick and easy access to the Internet in one click
  • Video playback

  • Watch your favorite videos, even YouTube, anywhere
  • 3G network and Wi-Fi access*

  • High-speed 3G network connection for surfing the Web or downloading information quickly and effortlessly
  • Seamlessly transition to open Wi-Fi networks to surf the Web or download information quickly

  • Android Market

  • One-touch access to Android Market
  • Customize
    and personalize your device to fit your life with a variety of software
    applications like games, social networking, and on-the-go shopping
  • Download the applications wirelessly with just a couple short clicks
  • QWERTY keyboard

  • The built-in familiar layout lets you type messages easily without scrolling for the letter you want
  • Hinged screen slides open to reveal keypad and closes to prevent accidental dialing
  • Easy access to Google applications

  • One-touch access to Google applications:
    • Maps (including satellite, traffic, and street views)
    • Gmail
    • YouTube
    • Calendar
    • Google Talk

    IM/text/e-mail*

  • All the ways you need to connect while you’re on the go
  • Google G1

    Music player

  • With the 1GB memory card, you’ll never be without your favorite tunes
  • While the G1’s main screen isn’t quite as eye-popping as the iPhone’s,
    the Android-powered display is surprisingly responsive—a quick flick
    of your fingertip opened a windowshade of applications, while tapping the
    status bar at the top of the screen instantly revealed e-mail, SMS, and
    voice-mail alerts. Indeed, tapping and scrolling around the G1’s
    various menus is a seamless pleasure, akin to what you’d expect from
    an iPhone. And while leading iPhone competitors like the Samsung Instinct always felt a bit sluggish to me, the G1’s peppy interface responded quickly to my every touch.

    Of
    course, you’ll get the most out of the G1 if you’re using Google’s
    suite of online applications, all of which sync automatically the
    moment you sign in. The push Gmail client features threaded messaging,
    just like you’d expect online, and you can star messages, organize them
    with filters, and even conduct Google searches within the e-mail client
    itself. You can also use the client to check your POP and IMAP
    accounts—no full-on Exchange syncing, but as I mentioned in an earlier
    post, third-party developers are free to create their own Exchange
    syncing apps for Android.

    The
    G1’s dialer and contact list immediately grabs all your online Google
    calendar info and contacts—and for those with IM accounts, the G1 will
    indicate which of your contacts happen to be signed in for chat, an
    “online presence” feature familiar to anyone with a Helio phone. As
    with the iPhone, you can flick your contact list with a finger,
    spinning it roulette-style. WOOT!

    You know I will write more about it soon 😉

    Google’s Chrome: A new era for web browsers

    Yesterday, Google released the beta of their new open-source web-browser Chrome. A Google blog post from the previous day contains an explanation of their design philosophy behind it, together with an introductory comic strip, which explains matters a lot more. I’d encourage people to check it out (well, the comic at least).
    Basically, it seems this browser is different from others in that
    rather than the browser session being the ‘main unit’, processes are split
    down by individual browser tabs. As far as I understand this means
    that, for example, a crash or slow script or page in one tab shouldn’t crash or
    hang your other ones. Which would be convenient! The flow of the tabs
    is also supposed to lead to improvements in security as they are
    restricted in what they can see and do (e.g. communication between
    tabs) more than in other browsers. I suppose we will have to wait and
    see what impact this has on the browser world. As it’s an open-source, I think something really good may be scooped up by future versions of
    Firefox and so on.
    I also read that Mozilla is not worried about the announcement and that CEO John Lilly said: They feel that they can make a better browser by starting from scratch–advances in browsers are good.

    UPDATE: Download Google Chrome here.