Tag Archives: Marketing

eBay Seller Hub Is Here

SH-Laptop-Experience

Over the weekend I received early access to the all new eBay Seller Hub on 2 of my eBay accounts.

If you know anything about me, I am a numbers guy, and eBay Seller Hub is the new analytics and business marketing interface from eBay.

It took over 2 weeks for it to work and analyze all my sales and marketing campaign within eBay (on the back end), however, late Friday night I was able to see the results.

I used to use a few 3rd party services and go to multiple pages within eBay, not any more.

The new free interface aggregate all my sales, traffic, marketing, and it even deducts the fees automatically to show my net sales, not only that, I got super useful insights and eBay even gave me some recommendations that (from my own experience) I know it’s actually good recommendations.

If you do not have it yet, you can request early access right here.

It even breaks down my view by sales trends and country, I am really impressed so far, not only that, they will keep enhancing it though 2016 as well.

Enjoy the new Seller Hub.

P.S. Tomorrow we will be announcing something we haven’t done in almost 8 years, it’s eBay related, and it’s AWESOME! Stay tuned.

Cool Twitter Backgrounds By Twitterimage.com

twitterimage

I think that this is the first time I’m blogging on a Sunday in quite a long time, but I had this post drafted a while back and I did promise a friend to post it as soon as I have my Twitter background up and running so everyone can see it.

My Friend is Hugh Briss, and one of his companies is www.TwitterImage.com (Hugh also offer other cool designing services like the new service for YouTube backgrounds, blog skins and even logos).

I have first came to know Hugh through following some of my all time power twitter users, I noticed they had some brand new Twitter backgrounds, they all had one thing in common: A tiny logo somewhere on the design that says: Made By “TwitterImage.com”

So I headed over to TwitterImage.com and found out all of Hugh’s examples and clients, I think I browsed his samples for over an hour that day, they are very impressive.

Hugh had a very smart business approach, he offered a free background design for any power twitter user (back then the cap was 3000 followers) in exchange of adding a small note that it was made by TwitterImage.

A very clever marketing strategy, that made me apply for one, and I knew it would be a while to get it done since I applied right before Christmas time, and I was right. It took Hugh and his team about a month, and I am assuming it was because of the huge respond he probably got from his smart marketing strategy.

You can still get a free premium design if you have over 5000 users (That’s the cap at the time I’m writing this) or you can buy the same design for just $100 directly from his site.

To see examples, just go to TwitterImage.com or you can see the one he did for me here: Twitter.com/GuruOfSales

If you’re not following me on Twitter yet, do so by going here.
Want to be my friend on Facebook, do so by going here.
And if you are not an RSS subscriber yet, do so by going here.

Facebook’s CEO On Oprah!

By now, most of you know that I am a huge fan and mostly active (If not addicted!) on 2 major sites: Facebook & Twitter.

Lately, Twitter has gained some huge exposure on some big TV shows world wide, for example: The Daily Show, The Ellen Degeneres Show and tons of shows on YouTube.

Well, until I can get Ellen to follow me @GuruOfSales and listen to my ideas, I’ll just have to write about Oprah.

If you can recall, I wrote about Oprah using Skype, which was a very smart move by her show.

Today, on her show, she is interviewing non other than Mark Zuckerberg, the founder of Facebook.

But before Mark, Oprah Skyped Jimmy Fallon, and one of the questions that she asked him is: Who would you like to Skype after Robert De Niro and he answered: The queen of England! (Pretty Cool).

Now, back to Mark. The video introduction was great, and Mark was wearing a tie (For the first time ever I think!).

The interview basically explained the one true point in today’s web, sharing is everything, what made facebook what it is now, was the people, not Mark! However, Mark made the tool, made it easy to share idea’s, videos, photos, laughs or anything, a complete control over your facebook. Even president Obama, he used that power to gain massive votes hands down.

The good thing about this interview is that Oprah connects to millions that is not on facebook, whether because they are afraid or didn’t know how! So the message is clear, join, connect and share.

In today’s Online live, being transparent and sharing it is very important, remember you are not a machine, you’re human, just like me, we all do the same thing, so don’t be afraid, just get on and join. Don’t forget to friend me 🙂

Then Oprah introduced her show’s facebook page, which I think that’s every show, celiberty or company is finally catching up and joining the mass (Also on Twitter now!).

I’ve Just added (Became a fan) of the Oprah fan page and even wrote on the wall!

They even got Jimmy Fallon back through Skype and talked to him about his show’s facebook page.

And that is all, The interview with the youngest billionair was over.

Then there was a YouTube video interview.

The 3 most powerfull sites now (In my opinion) are: Faceboo, Twitter and YouTube. And today’s Oprah show was pretty much a promotion stunt as they used (& still) do for new movies and books!

I have to state the following about my opinion on MySpace:

If you have noticed, I have never done any articles about MySpace, that’s no accident! I have been in love with the Facebook system, clean and simple without all the filling and trash that is MySpace. Don’t get mad at me, but this is just like Microsoft’s IE Vs. FireFox, once you have used FireFox, you’ll never go back! And it’s been proven, do a quick comparison on compete.com or alexa.com between both and you will see how Facebook dominated MySpace. Not bad for my predictions!

At Wahol.com, we had over 14 hours on how to use Facebook for business or personal (And I did point out that your personal profile should not be for business, instead, create a facebook page or group for your business, it’s better this way!). Signup today to get more info.

If you’re not following me on Twitter yet, do so by going here.
And if you are not an RSS subscriber yet, do so by going here.

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Be You! It’s your own blog!


I made this point very clear over at the online training program at WAHOL!
I made it clear on this blog many times before!
John Chow made it clear on the interview we did before (Watch it here)
In over 200 blogs that I get their RSS feeds on my Google reader, there is an average of 7 out of 10 bloggers that is pushing their business or affiliate programs or whatever they want to advertise!
7 out of 10!!
That is a lot.
As a web surfer and a blog reader, when I get the feeling of “You have to buy this product” on any blog, I automatically unsubscribe from it’s feeds and I may never go back to read it. Why? Because if I “NEED” something, I’ll just go to amazon.com or eBay.com or I’ll do my own mini research using search engines to find out what it is that other people are saying about this product or service. The people that actually bought it before and wrote a review about it (On the shopping site, not on their blogs), and I just naturally compare and decide to buy it or not.
In all of my seminars, I encourage everyone to get social, join facebook or twitter, to socialize, not to blast your business and product. My advice is normally this:
Be nice, become friends or re-connect with old friends, once in a while mention your service or products and the money will come later. It normally comes later (and lots of it) only by sending out good Karma.

What goes around, comes around!

That is very true, when looking at blogs or newsletters with literary tons of affiliate banners or “Pay Now” buttons, I just get sick and surf away immediately.

Check out this blog’s posts, only every once in a while I include any affiliate link to make commission or to sell something, instead, I concentrate on sharing knowledge and spreading the word about the good stuff that we can all share. Yet again, I am still making some cash to live on, (let me rephrase that), I am making great living from this blog thanks to other people and companies that ask me to advertise here (On the side!) without having to do anything more than what I love doing (Blogging).

Another example is the famous iJustine she started her online life casting just because she have a passion for it, now, YouTube pays her a share of their advertising revenue as a way of saying thank you for bringing more people to us, even on her blog at TastyBlogSnack.com she offers to connect with here on any of her online profiles “THEN” there is a small PayPal donation button “After” everything else, on her Twitter account she has her bio as: ” I am the Internet!” plain and simple.

I am not saying don’t promote your business, I am saying promote it in places where promotions belongs to, go write a feedback on amazon or write a review (or even a giude) on eBay, go to the company’s blog (like at Dell) and write about it and incude your affiliate link or go to another company blog (Like at ThinkGeek) and comment on posts there with what you honestly think of their products and again include your affiliate link in the comment.

But, when it comes to your own blog, do it to share your knowladge, I know that if we all do that, the world will become a much better place to be at.

Did anyone that follows me on Twitter take a look at my bio there? It’s says: “Bio: Be You, Be cool, Be nice” That is all I do 😉

There is a lot more I can ramble about about this topic, but that’s another story! Get the “FREE” RSS to keep updated 🙂

And before you go chopping your laptop because of all the advertising on it, just comment below and answer this question: Why do you “Really” blog?

Video interview w/ eBay President & CEO John Donahoe

First of all, I would like to apologize about the big mistake I did while taking this video, and to clarify why, is simply because I snatched this interview as soon as I got the chance, however, my camera was on very low battery and it was set in the previous recording on the zoomed in position, if I have realized that and tried to zoom out before taking the video, I would loose the power and the entire interview in general.
I know it might seem funny, but everyone make mistakes!

In the interview, John Donahoe, eBay’s current president (Who also used to be the eBay marketplaces president for a long time), speaks positively with confident about eBay, urging new users to sign up, buy and sell, even create social networks around it.
I first met John last year at eBay’s DevCon in Boston, briefly spoke to him about his visions and found out that he is not only a brilliant & open minded person, but I thought that he is the man for the job, taking eBay to the next level (In my opinion, this should have been done a long time ago!) and I agree with every move he made since taking over his position 100% (And yes I don’t think that eBay should be just a big garage sale, there is a lot more into it than just that).
John, me and Pierre Omidyar (eBay founder) share the same vision that drove a lot of current sellers away or mad or whatever you have seen in the news latley, but I think that consentrating on eBay’s core business, opening more doors to developers (API’s), and cleaning up the site in general of some of the old rules that brought the company somehow down, is the only way for eBay to become what it’s meant to be since the begining, an online marketplace!
Yes I understand that I might get a lot of comments against my opinion, but I truly believe that if you reialze how much more money you can make though eBay without even selling anything, you will be amaized of what you didn’t know before. All I can ask you is to open your eyes, think outside the box, research on how to become a real player in this game (Not just a big seller) and I guarentee you great profit and bigger bussines than you can even imagin.
Before I leave you with the video, I wanted you all to know that I am including at least 2 months total of eBay training, not only on how to sell, but also a complete work around to make profit in other ways but selling, including the affiliate program, API calls, integration into other applications and similler stuff. (Don’t start going crazy now, I promise that it will be so easy for any one to do it with the least experiance) and will be all for free on the upcoming Online School that I announced here.

Enjoy the video:

Bankaholic.com sells for $15 Million!

The incredibly famous blogger (& one of my three blogging heroes) Darren Rowse of ProBlogger wrote an article today about this one blog run by one man, Bankaholic.com is a WordPress blog run by John Wu, Darren said that he received emails reporting that Mr. Wu blog was sold for up to a nice $15 million to PaidContent.org The deal is to pay $12.4 million upfront and another $2.5 mill over the next 12 months and Mr. Wu will remaiun blogging on the site.
I think it’s a very fair (& a bit higher than normal) price for just one blog, but like Darren mentioned, with a current 42,168 alexa rank and a growing Google trends for the site, and the huge affiliate marketing potential on the blog, I also think that I made the right desicion for not selling this blog for $65,000 😉

The good news is this:
Again, perfect timing! As I announced yesterday about the new school, I will be revealing details about it throughout this month.
Well, I think that students will be happy that a big part of the school will be about (My number one passion) Blogging, and how to profit online from it. (Hint: The last sentence includes the name of the new school).
Also, I think students will be happy to know that I will include instructions and details on how to use and rank in alexa, how to integrate Google services into your everyday life and of course into your business, and ways to get a good “Organic” Google trends rank for your blog or website.
Also in the school…(Wait! I am not telling everything now, you have to subscripe to the feed by clicking here).

Thank you Darren for the perfectly timed info, and congratulations to Mr. John Wu for the great sale.

Speaking of sales: A house sold for only $1.75

Speaking of teaching every one about sales as part of the new Online school that I announced last night, I would like to share a great sales story with you.
A house sold on eBay for just $1.75!
On Yahoo’s homepage this morning (Photos here) I read that a house in Saginaw Mich. was sold on eBay for this redicoulously cheap price. They said it was abandoned, I say I don’t care, the land only should be worth a lot more.
Joanne Smith was the top bidder and she was bidding on 8 others, when she won this one.
She said she is going to try to sell it. Try! I think she should put it on the market immediately, especially with this huge marketing stunt by Yahoo and the Associated Press.
Yes you can sell houses on eBay as a matter of fact there is a huge Real Estate section on eBay, and a couple of years ago, eBay acquired www.Rent.com for a complete Real Estate portal including rentals.

eBay buying and selling will have a big portion on the Online school that I announced last night,and yes it will still be free for you (the students) so you all know the ins and outs of buying and selling houses, say for $1.75 each 😉

Another huge Real Estate market online is (You knew it) Craig’s List. That’s also included in the completely free but still huge package 😉

My take on the Yahoo homepage featured story is that it might be a marketing stunt by eBay taking advantage of the low economy that we have right now, My opinion: It’s a great marketing stunt and perfect timing for it.

I say congratulations to Joanne and hope she makes good profit from this deal 🙂

Now, I am in a sharing mood, so I will include this out of subject video that I watched this morning as soon as I got up. Vanessa Mae is one of my favorite on my last.fm channel as well.

Enjoy!

Vanessa Mae – Storm (View in browser to see full video)

First official Guru Of Sales Online school announcement

Yes you read the title correctly, I am proud to finally announce the long awaited GuruOfSales Online school.
This announcement comes after I finally received a letter today that all my teaching materials where copyrighted and protected.
I have been hinting about this for quite a while now to friends and colleagues, and already have a huge list of people ready to start a new era of learning and working online.

The Great News Is:

It’s 100% FREE for you the student.

No catch, no gimmicks, no money involved at all, you have my word for that.

The official start date is 11/1/2008 and it will be 6 months long 2 or 3 times a week.

Here is what you will learn: uh… wait.. I am a marketing and sales guru, I think I will reveal details within the next 30 days to create the buzz needed for this school.
All I can tell you right now that it will be rich in videos, podcasts, reading materials and of course it will have a it’s own URL (Will be revealed soon) and I promise great entertaining content a’La Guru style 😉

Oh, one more thing, if you’re not already subscribed, then go ahead and subscribe here: http://feeds.feedburner.com/guruofsales this is the only way you can keep up to date of everything about the school.
You can also follow me on twitter here: http://twitter.com/guruofsales but I won’t reveal as much info as I will on this blog.
Ciao for now 🙂

Did you hear about the iPhone girl?!

Well, I did!
A long article linked from Yahoo! (homepage) about a huge buzz going on regarding a new iPhone shipped to a British client with a picture of a girl working in a Honk Kong factory…. Blah blah blah.
Get it? It’s another stunt from Apple, a marketing stunt that is. Creating more and more of the hyped iPhone 3G buzz. Very smart, still I will never change my mind about Apple, now that people finally getting the picture that it’s all just good marketing. I mean great marketing, specially after all the mistakes going on with the 3G and the security hacks it’s been getting.
Apple, I rest my case 😉

Interview with John Chow (Tips on Affiliate & blogging)

Here is one of the most important interviews I have ever done, John Chow agreed to meet me in Boston and agreed to share with us his greatest tips for affiliate marketing and for blogging. Being the great blogger that he is, I advice any blogger to listen to these tips. Here is the video:

(If the video does not open in your RSS reader, please go to www.GuruOfSales.com instead)
There you have it from the great one himself.
When you sign up with an affiliate program, make sure to contact your affiliate manager and ask them to increase your commission rate, 9 out of 10 times they will do it. (That is true, I did that with one company before. Now I am doing for all the other companies I am with).
Also when blogging, do it like John said, be passionate about it, don’t do it because you have to or because you want to make some cash fast, that never worked before and will never work for anyone.
When I speak in seminars about blogging, I always mention 3 names:
Darren Rowse, John Chow and Yaro Starak. As some of you may already know my plans for an online school for blogging/Online marketing/Web 2.0 tools/Social networking (Coming up soon), I will make sure to showcase most of their work as bloggers, but for now, please enjoy the video above 🙂