Category Archives: Web 2.0

Social Marketing: FaceBook, lesson 1

So the new marketing trend now is social marketing…

We’ll talk in details about social marketing in general, and how to use all of it’s powerful tools for free, but, at this lesson I will answer to the most asked questions I have been getting when speaking about FaceBook:

Q: Is it free?

A: Yes it is, 100%

Q: Can I make money on it?

A: Yes you can, as I am writing this, there is over 14,000 developers world wide getting rich(er) everyday with their FaceBook applications.

Q: Do I need to become a developer to make money using FaceBook?

A: Not at all, there is a lot of ways to make good revenue utilizing FaceBook. For example, you can get exposure to your blog/site or even your eBay items by adding some applications (to date: thousands of applications available, free of charge).

Q: Tell me more, what is it exactly?

A: FaceBook is a website that offers social networking services, it’s been said that it’s the next big thing after Google. To date there is 1000’s of new users every day.

Q: Social Who….?

A: Social networking, think of it as a very advanced phone to connect with your family, friends, school mates and work colleagues. Share photos and videos, join groups, join local networks, add events and invite people to it, join good causes, dating and lots more.

Q: Am I too old for it?

A: Silly! not at all, in fact most new users today are adults over 30.

Q: All this for free?

A: Again, yes 100% no catch.

Q: Why should I join?

A: Reason 1: To connect with friends and family. Reason 2: A chance to make good revenue.

Q: OK, how do I sign up?

A:

The lesson:

1. It’s very simple: Go to www.facebook.com then click on “sign up” and fill up your information.

2. FaceBook made it easy to add friends from your existing email address books, that’s the next step after signing up.

3. Upload your profile picture.

4. You’re done, you are now a member at FaceBook. Welcome.

OK, one more question: Would you be my friend? A: Absolutely, click here and then click on “add to friends”.

OK, seriously, last question: Will you have more lessons about FaceBook?

Yes.

RSS feeds, Part 2 of 4 (What are RSS feeds? In plain English)

I was planning on explaining the readers and how to use them. Instead, due to high demand requests to explain more about RSS technology in plain English, I decided to include this video explaining in “Plain English” for my beginners readers everything they might want to know about RSS. I think it’s a great video.

Enjoy it and leave comments of what you think.

Next: Part 3 and 4 will be about different kinds of readers and simple steps to setup readers, also how to use RSS for your marketing plans.

RSS feeds, Part 1 of 4

I get asked a lot from my students, what is RSS, what are feeds. My answer normally is: RSS stands for (Real Simple Stupid) ofcaurse that’s to make them laugh only.

RSS stands for, and that’s the real meaning: (Really Simple Syndication) it also have different names like: RSS document, feed, web feed, or channel.

And it’s alive, or at least I hope so. And we will go through that in part 2 of this article.

As per Wikipedia here is what RSS means:

“RSS is a family of Web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts. It contains either a summary of content from an associated web site or the full text. RSS makes it possible for people to keep up with their favorite web sites in an automated manner that’s easier than checking them manually.

RSS content can be read using software called an “RSS reader,” “feed reader” or an “aggregator.” (Wait for part 2 of this article) The user subscribes to a feed by entering the feed’s link into the reader or by clicking an RSS icon in a browser that initiates the subscription process. The reader checks the user’s subscribed feeds regularly for new content, downloading any updates that it finds.”

There is a universal logo for RSS feeds that you can see it as a small orange box with the letters RSS inside. Also there is another universal icon (very similar to the one you see on this site top right corner).

In a nutshell, a “feed” is a summary of Web content that is updated on a regular basis. It is a way for users to keep informed of a Web site’s latest changes. The feed format that’s most popular now is Really Simple Syndication (RSS) 2.0 .

Coming up soon: In parts 2,3 and 4 of this article, you will learn of what RSS readers are and how to use them, then how to market your business using RSS technology.