All posts by GuruOfSales

Super Bowl Sunday: 63 commercials interrupted by 1 game

A quick post:

Super Bowl Sunday is all about marketing.

At least that’s what I think.

With about 158 million Americans with wide eyeballs and More than a billion viewers will watch the game, in 223 countries and territories, thanks to 57 international broadcasters, looking at the years most marketed game, and the fact that there is over $170.1 million worth of commercials sold by Fox: There will be 63 ads interrupting the game (or you might say the game will interrupt the 63 commercials), and for each 30-second spot, Fox will collect $2.7 million. Wow, that’s $90,000 per second.

I think that this is the first marketing “Game” and the second TV marketing event after New Years eve.

A quick review of 30 years of advertising is: Here (I like the Yahoo one) 🙂

YouTupe is having a ” Vote for your favorite ad event right after the game” through adblitz: Here

And even my favorite domain registrar got famous thanks to their daring you Super Bowl Commercial few years back.

Get you own domain name with Godaddy for just $1.99 per year during the Super Bowl promotion and get a chance to watch all Godaddy’s daring commercials through out the years (Even the ones that was banned by TV due to their strong adult materials) by clicking on this banner:

Go Daddy $1.99 Domains 120x240

Want a sneak preview of the ad before the game? For free? Here is what you do:

Click on Godaddy’s banner above, Scroll all the way to the bottom, one of the links there says ” BobParsons”  click on it, then click on the “Fox hands us a lemon” article under Jan. 2008, you will find the secret link to the free video there.

I will deliver you my own coverage of the ads (Not the game) shortly after the game. Enjoy your Ads.

I meant enjoy the game 😉

Ad:Tech, a flash back review of 7search

When I visited Ad:Tech NY, one of the biggest online advertising company grabbed my attention: 7Search.com

I gathered great information from their sales rep. Brad Stanley and this is what I think:

When I first visited 7Search.com over 5 years ago they were already a powerful online advertising company, 7Search.com conducts over 1.7 Billion Searches per month with well over 200,000 uniques. 7Search.com is one of the leading pay-per-ranking search engines on the entire web with patent pending Fraud Detection Technology, giving advertisers the highest ROI, you can begin bidding on keywords for as little as one penny!

They are a transparent bid auction, this means they will show you the total searches on each keyword and as well as current bid prices so you can bid accordingly to become more visible on Search Engine Results Pages, ultimately bringing more business to you. They have partnered with a network of over 39,000 advertisers as well as 35% (600) of the search engines that are currently generating quality traffic on the web now.

Big Shocking news: Microsoft Bids $44.6B for Yahoo!

And one of my personal favorite dreams for both companies to join forces and become one, … well, we’re close to that.

Although this is not a financial blog nor a stock market watch blog, but I think the effect this will do to the online advertising industry will be huge.

As we speak, the online advertising industry is a $40B and it’s expected to be $80B in less than 3 years, that’s a breaking neck rate as they call it.

I think that Steve Ballmer is in a desperate grab for the online advertising market, so, Microsoft came through and bid $44.6 billion, or $31 per share, for Yahoo.

The bid represents a 62 percent premium to yesterday’s closing price for Yahoo shares, although, as one analyst pointed out, it’s only a roughly 15 percent premium over the 52-week average trading price.

While this is Microsoft’s boldest strategic move in a while, the company has made several aggressive attempts to gain footing in the online ad market over the last 12 months. In May 2007, Microsoft announced its $6 billion acquisition of aQuantive (now called: Microsoft ad Marketplace) and in October 2007, they spent a huge  $280 million for a 1.6 percent stake in Facebook. ($10 more millions and they reach only half of what New Corp paid for myspace)

The bid comes just a couple days after Yahoo posted weak fourth quarter results and announced plans to cut 1,000 positions.

Among the many benefits to the proposed deal, according to Microsoft, is that many Yahoo employees can keep their jobs:

“Microsoft intends to offer significant retention packages to Yahoo! engineers, key leaders and employees across all disciplines,” the statement said.

Although Yahoo said it would consider the offer, I believe that Microsoft is probably taking the bid public because they failed in private talks, and now they’re trying to appeal to shareholders.

A bigger dream is for all the major sites to join forces and work in harmony. Mark this day in history as it may be the beginning of a brand new better world.