Category Archives: Advertising

Super Bowl: Biggest Sports day? Or Marketing day! Part 2 of 2

Note: This post is schedule to be posted at 9:30 PM EST due to being busy at the same time! To learn more about posting into the future, go to Wahol.com

To read part one, go here.

I heard there will be a lot of the dot com companies advertising during the game tonight, and I can predict that my favorite classic ad will be to my favorite company, GoDaddy, but we’ll see πŸ™‚
Wanna watch and vote on GoDaddy’s commercial and to find out more click below:

Go Daddy  $7.49.com sale 468x60

But of you want to watch all the ads and vote on it live, Hulu is here! For those of you who don’t know that I am a huge hulu fan, you can follow my activities and friend me through my facebook page.
I have been a huge fan of Hulu for a while now, and I am happy to see it becoming as big as they are today. Please note: Hulu is currently only available in North America.
Find me on Hulu.com and friend me there as well πŸ™‚
Below you can view and vote for your favorite ads as they come live:

Another huge place to do the same thing is none other than: YouTube.

YouTube’s AdBlitz is back by popular demand, all ads will be there as well.

Another channel worth mentioning is:

Although I don’t get the point from that channel (Aside from the huge Pepsi ads all over), it’s been advertised that it will be live during tonight’s game.

This is the end of the Super Bowl post.

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Super Bowl: Biggest Sports day? Or Marketing day! Part 1 of 2

Note: This post is schedule to be posted at 9:15 PM EST due to being busy at the same time! To learn more about posting into the future, go to Wahol.com


I have to admit, up until last year I was not that much into the sport of football, therefore, I only watched the Super Bowl for the ads! This year I was a bit more into learning the game’s history and I did follow the games as much as I could, and that’s why I have started a new blog about the sport and will reveal more info about it in time.

However, until today, millions of people are still not interested in the game, for whatever reason it is, but they still watch the Super Bowl. Why? Simply for the commercials.

This year, I will be in a live concert at the same time of publishing this post, and thanks for the technology we have today, in the second part of this post, you can watch all the commercials as they come on, and also comment on it, without leaving the page that your at. πŸ™‚

But before we start voting, I need to know, do you watch the Super Bowl for the game or for the ads? Or for both?!

The build up for this event is huge, for example, Pepsi, as one of the main sponsors of the game, is just about every where! not just in online advertising, but it’s in every store I have walked in in the past week, even at the Swatch store in Times Square!!

Don’t get me wrong, I think that this is a brilliant idea, marketing in games, otherwise, how would all the players get paid!

Now down to the advertising:
NBC is the main benificial of this event.

However, the marketing before the game is another build up, 3 movies were advertised that stuck on my mind, thanks to the cast of the movies being there. The 3 movies are:
Fast & Furious ( After watching the trailer, I like that Vin Diesel’s car had NJ license plates).
Race to Witch Mountain (With one of my all times favorite: The Rock!)
And
Paul Blart: Mall Cop (Already number 1 for the second week in a row).

Also I heard that the first trailer of another favorite of mine will be revealed tonight, The new Transformers Movie.

Continue reading at part 2

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Manage your advertising with Google Ad Manager

gamlogo

Although it’s still say that it’s in beta, but Google Ad Manager has been open for public use for a while now.

I have been invited (secretly) to use the service a while back and I found it extremely useful.

Basically the service aims to help web site publishers and blog owners to integrate ads into their pages, whether it’s Google’s AdSense, other ad networks, or even your own in house ads.

googadmng

Here is what they offer (From their site):

Inventory management

  • Inventory levels: Define inventory at granular levels for more efficient line item creation and trafficking. Use ad slots to generate Ad Manager tags for your pages, ad placements to group related ad slots, and ad products to bundle and sell inventory packages with the same cost and targeting criteria.
  • Inventory availability tracking: Easily confirm whether ad impressions are available for specific dates, placements, and targeting criteria. Avoid overbooking and underselling.
  • Simple ad tag generation and management: Copy and paste tags directly into your HTML. Avoid the need to re-tag your site when you change the way you sell your inventory. (Available upon request: iframe tags.)

Yield optimization

  • Optional AdSense Integration: Use AdSense to fill unsold inventory or compete on price against other ad networks.

Ad targeting

  • Built-in targeting options: Target ads to your site visitors’ geography, day and time, bandwidth, browser, browser language, operating system, and domain.
  • Customizable targeting criteria: Target ad impressions by passing your own custom key-value pairs to Ad Manager.

Trafficking, ad delivery, and order booking

  • Delivery options: Choose one of five delivery types (exclusive, premium, standard, remnant, or house) to determine, automatically, how ads may be delivered.
  • Frequency capping: Set multiple levels of frequency capping, which limit the number of ads the same visitor sees over a minute, hour, day, week, month, or lifetime.
  • Roadblocking: Deliver multiple creatives together on the same page. (Available upon request.)
  • Proven Google infrastructure: Enjoy fast, reliable ad delivery and load time.
  • Support for various ad pricing models: Choose from cost-per-thousand-impressions (CPM), cost-per-click (CPC), and cost-per-day (CPD).
  • AdSense integration (optional):Consistently deliver the highest-paying ad by enabling AdSense.
  • Ad network management: Easily manage your third-party ad networks with network orders.

Creatives and rich media management

  • Rich media support: Use tags from a variety of rich media providers. Automatically detect macros.
  • Free ad creatives hosting: Save bandwidth and costs.
  • Redirect creatives support: Easily track ads from a third-party network, affiliate provider, or other URL you provide.

Reporting

  • Multiple reporting options: Run reports on order delivery, inventory performance, or overall sales.
  • Detailed reporting: Break down reports by date, line item, placement, advertiser, and other categories.
  • Fast report generation: Create reports in seconds.
  • Interactive views: Sort data, add or remove columns, review different data subsets, and make other edits without having to leave the page or run a new report.
  • Media Rating Council (MRC) accredited: Feel confident in Google Ad Manager’s ad impression measurement process, accredited by the Media Rating Council to be fully compliant with Interactive Advertising Bureau standards.

User interface

  • Search functionality: Locate order, inventory, or advertiser data from any page in Ad Manager.
  • Intuitive work flows: Quickly and easily create orders, approve orders, and review status of orders. Decrease training time and trafficking steps.
  • AdSense channels integration: Import your existing AdSense channels into Ad Manager (optional).
  • Browser session support: Use your browser’s ‘Back’ button and other built-in navigation without losing data.

Administration

  • Access controls: Set various viewing and editing permissions for your team.
  • Contacts organization: Store and manage advertiser and agency company information.
  • International language and currency support: Use Google Ad Manager in your native language and currency.

And a great 5 slides demo explains it easier is available here.

As of January first we are re-opening our advertising opportunities here at Guru Of Sales and we will be using Google’s Ad Manager πŸ™‚