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Martha Stewart’ American Made store just left eBay to go to Amazon.
This is not a bad thing for eBay at all.
In a statement from eBay’s VP of Merchandise, she said that there are still hundreds of sellers who used to sell through Martha’s eBay store now have their own eBay stores and continue to sell their products.
I think there were a few mistakes with this decision:
- Although data is great to rely on, the fact that Martha’s store might sell more products on Amazon, does not mean to completely close down a streamed line of product selling, I personally think they should have kept the eBay channel and expanded beyond that with other channels, I am a firm believer in not putting all your eggs in one basket.
- I think that her American Made team should have took my eBay course, why I say that? (Not to be cocky) It’s because I have personally helped hundreds of individuals and big brand businesses build a great business with eBay throughout the years, and I made sure to put my experience and knowledge into it.
- I believe this entire situation is simply a marketing stunt to grab attention to the brand, I don’t necessary think it’s a bad thing for eBay or even Etsy for her brand to be on Amazon only.
As for handmade or home made products, I have always suggested to have it listed in as many channels as you can, the fact is that some people are completely loyal to one marketplace, if you’re an Esty buyer, you most likely don’t even shop on eBay or Amazon.
I have to mention that there are many services that will help you manage multiple channels completely from one interface, making your life (and your team’s) much easier.