Tag Archives: Marketing

Announcements, eBay, eBay Promotions, eBay Tools, Marketing, Tools

Make Money with the new eBay affiliate program!

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affiliate_logo

If You are already an eBay affiliate through CJ.com, then you will need to know about this:

On April 1st, the new eBay self owned affiliate program is opening for new signups, and if you use CJ.com then you will have to change your links and discover the new eBay affiliate network program.

One of the best new features is the affiliate enabled eBay Togo application, something that I (as an eBay community developer) have been waiting for, it’s now here with a lot more new tools and options. And if you are a developer, then you will love the affiliate API portal.

All the great tools and benefits of working with the eBay program will remain the same – access to the Editor Kit and affiliate API, the flexible destination tool, the great payout structure. In addition, the eBay partner network will provide several new features: • Easy global registration to multiple countries simultaneously • New, targeted banners and rich media creatives • New landing page optimization and geo-targeting capabilities • More detailed reporting capabilities for eBay’s programs

I am already playing with the new tools mostly: Flex Tool, Editor Kit, RSS Feed Generator, Keyword Linking Tool and the Product Kit.

No need to worry for the non geeks out there, it’s even easier than before to insert the affiliate links and start making money globally!

Check the new program at: http://affiliates.ebay.com/ and for the new affiliate enabled Togo application go here: http://togo.ebay.com/affiliates/

Advertising, Announcements, Marketing

Super Bowl Sunday: 63 commercials interrupted by 1 game

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A quick post:

Super Bowl Sunday is all about marketing.

At least that’s what I think.

With about 158 million Americans with wide eyeballs and More than a billion viewers will watch the game, in 223 countries and territories, thanks to 57 international broadcasters, looking at the years most marketed game, and the fact that there is over $170.1 million worth of commercials sold by Fox: There will be 63 ads interrupting the game (or you might say the game will interrupt the 63 commercials), and for each 30-second spot, Fox will collect $2.7 million. Wow, that’s $90,000 per second.

I think that this is the first marketing “Game” and the second TV marketing event after New Years eve.

A quick review of 30 years of advertising is: Here (I like the Yahoo one) 🙂

YouTupe is having a ” Vote for your favorite ad event right after the game” through adblitz: Here

And even my favorite domain registrar got famous thanks to their daring you Super Bowl Commercial few years back.

Get you own domain name with Godaddy for just $1.99 per year during the Super Bowl promotion and get a chance to watch all Godaddy’s daring commercials through out the years (Even the ones that was banned by TV due to their strong adult materials) by clicking on this banner:

Go Daddy $1.99 Domains 120x240

Want a sneak preview of the ad before the game? For free? Here is what you do:

Click on Godaddy’s banner above, Scroll all the way to the bottom, one of the links there says ” BobParsons”  click on it, then click on the “Fox hands us a lemon” article under Jan. 2008, you will find the secret link to the free video there.

I will deliver you my own coverage of the ads (Not the game) shortly after the game. Enjoy your Ads.

I meant enjoy the game 😉

Advertising, Marketing

Ad:Tech, a flash back review of 7search

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When I visited Ad:Tech NY, one of the biggest online advertising company grabbed my attention: 7Search.com

I gathered great information from their sales rep. Brad Stanley and this is what I think:

When I first visited 7Search.com over 5 years ago they were already a powerful online advertising company, 7Search.com conducts over 1.7 Billion Searches per month with well over 200,000 uniques. 7Search.com is one of the leading pay-per-ranking search engines on the entire web with patent pending Fraud Detection Technology, giving advertisers the highest ROI, you can begin bidding on keywords for as little as one penny!

They are a transparent bid auction, this means they will show you the total searches on each keyword and as well as current bid prices so you can bid accordingly to become more visible on Search Engine Results Pages, ultimately bringing more business to you. They have partnered with a network of over 39,000 advertisers as well as 35% (600) of the search engines that are currently generating quality traffic on the web now.