The planned fall advertising campaign is not yet to be officially announced, but it will soon.
The Wall Street Journal first reported the plans. Citing people close
to the situation, it reported the comedian will be paid $10 million for
appearing in ads with Microsoft Chairman Bill Gates.
But for us younger consumers especially, can Seinfeld turn the image tide for Microsoft? Well I guess it will (but then again, you know my views of the MAC and Apple in general 😉 ).
“Seinfeld does represent sort of a challenge,” says Brian Steinberg,
television editor for the weekly advertising magazine Ad Age. “He’s not
Dane Cook. He’s got a more sophisticated everyday take on things. He
often comes across as a questioner of conventional wisdom but also can
be kind of a crank. It’s a fine line to walk when you’re dealing with a
younger person.”
I guess it’s time that Microsoft and MR. gates are back in the TV advertising game again, after all, all the hype that was created for MACs and iPhones was just smart marketing from Apple.
My question is: Will Jerry be advertising anything about the Windows Live Writer? because let’s face it, for $300 Million I think he should change his opinion about blogs. Don’t you think?

