Category Archives: Advertising

Advertising, Announcements

Advertising is now available.

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Just a quick announcement:

It is my pleasure  to announce that we have finally added and improved our advertising opportunity on this blog, and that spots are now available to purchase here.

We made a one time early bird special, get your spot soon as we expect to get more advertiser and spots will fill up fast. Go to our advertise page  and check out the positions available.

If you, your company, your friends, or a website you know need to get that extra exposure, then this is the right opportunity for you.

Also spread the word to any one you know that might be interested, we appreciate the help.

After the special period is over all prices will go back up.

Note: Only our former advertisers will get 15% discount as promised, as long as they advertise the same URL.

Good luck to all 🙂

Advertising, Marketing

Super Bowl marketing part 1 of 2

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I have been berried in writing (And I am not complaining, but actually love it) since my publisher (for some strange reason) pushed my deadline by 2 months, so I had to triple the amount of words I type every day, and that’s why it took me a while to write this article. Better late than never I guess. 😉

So I decided to approach the massive marketing behind the Super Bowl in a new way. Here is how I watched the Super Bowl as a marketer:

I looked at the ads and the marketing strategy for Fox 5.

I will skip most of the ads I didn’t like and compress it to savor your reading.

“Road to the Super Bowl” was boring if you are a true football fan and seen it all, then why the replay?

However Fox is once again showing us how heavy they advertised the Super Bowl Throughout the season, remember that’s over $170 millions in about 4 hours, plus all the promotions about foxsports.com and some of the Fox 5 channel programs with all the ad revenue coming from it.

First ad that grabbed my attention was the Super Bowl ad itself, or should I call the opening credits?

Fox bringing their own Ryan Seacrest to what they called the first ever Super Bowl red carpet! A nice twist to adding a Hollywood spirit to the game.

Interviewing big names like: Samuel L. Jackson, John Travolta, Laurence Fishburne and Hugh Laurie.

Then announcing the performances by: Alicia Keys, Paula Abdul w/ Randy Jackson (A quick reminder from Fox to watch their American Idol program) and Sara Evans w/ Willie Nelson.

Followed by a clip from Google earth zooming in on the Super Bowl stadium. Very nice.

Most of the pre-game show ads were relatively good, mostly, State Farm Insurance (A big sponsor for the event). Other than that it was all ordinary ads.

A semi official marketing analytics by Fox about the Super

Actual game ads:

When I ask someone why do you watch the Super Bowl? Most people answer: The funny ads.

Again another reminder about American Idol by having Jordan Sparks singing the national anthem. And also the great and sexy performance by Paula Abdul and Randy Jackson… To be continued…

Continue the storyline in part 2 of this article.

Advertising, Announcements, Marketing

Super Bowl Sunday: 63 commercials interrupted by 1 game

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A quick post:

Super Bowl Sunday is all about marketing.

At least that’s what I think.

With about 158 million Americans with wide eyeballs and More than a billion viewers will watch the game, in 223 countries and territories, thanks to 57 international broadcasters, looking at the years most marketed game, and the fact that there is over $170.1 million worth of commercials sold by Fox: There will be 63 ads interrupting the game (or you might say the game will interrupt the 63 commercials), and for each 30-second spot, Fox will collect $2.7 million. Wow, that’s $90,000 per second.

I think that this is the first marketing “Game” and the second TV marketing event after New Years eve.

A quick review of 30 years of advertising is: Here (I like the Yahoo one) 🙂

YouTupe is having a ” Vote for your favorite ad event right after the game” through adblitz: Here

And even my favorite domain registrar got famous thanks to their daring you Super Bowl Commercial few years back.

Get you own domain name with Godaddy for just $1.99 per year during the Super Bowl promotion and get a chance to watch all Godaddy’s daring commercials through out the years (Even the ones that was banned by TV due to their strong adult materials) by clicking on this banner:

Go Daddy $1.99 Domains 120x240

Want a sneak preview of the ad before the game? For free? Here is what you do:

Click on Godaddy’s banner above, Scroll all the way to the bottom, one of the links there says ” BobParsons”  click on it, then click on the “Fox hands us a lemon” article under Jan. 2008, you will find the secret link to the free video there.

I will deliver you my own coverage of the ads (Not the game) shortly after the game. Enjoy your Ads.

I meant enjoy the game 😉