Category Archives: Advertising

Advertising, Marketing

Ad:Tech, a flash back review of 7search

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When I visited Ad:Tech NY, one of the biggest online advertising company grabbed my attention: 7Search.com

I gathered great information from their sales rep. Brad Stanley and this is what I think:

When I first visited 7Search.com over 5 years ago they were already a powerful online advertising company, 7Search.com conducts over 1.7 Billion Searches per month with well over 200,000 uniques. 7Search.com is one of the leading pay-per-ranking search engines on the entire web with patent pending Fraud Detection Technology, giving advertisers the highest ROI, you can begin bidding on keywords for as little as one penny!

They are a transparent bid auction, this means they will show you the total searches on each keyword and as well as current bid prices so you can bid accordingly to become more visible on Search Engine Results Pages, ultimately bringing more business to you. They have partnered with a network of over 39,000 advertisers as well as 35% (600) of the search engines that are currently generating quality traffic on the web now.

Advertising, Announcements, Marketing

Big Shocking news: Microsoft Bids $44.6B for Yahoo!

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And one of my personal favorite dreams for both companies to join forces and become one, … well, we’re close to that.

Although this is not a financial blog nor a stock market watch blog, but I think the effect this will do to the online advertising industry will be huge.

As we speak, the online advertising industry is a $40B and it’s expected to be $80B in less than 3 years, that’s a breaking neck rate as they call it.

I think that Steve Ballmer is in a desperate grab for the online advertising market, so, Microsoft came through and bid $44.6 billion, or $31 per share, for Yahoo.

The bid represents a 62 percent premium to yesterday’s closing price for Yahoo shares, although, as one analyst pointed out, it’s only a roughly 15 percent premium over the 52-week average trading price.

While this is Microsoft’s boldest strategic move in a while, the company has made several aggressive attempts to gain footing in the online ad market over the last 12 months. In May 2007, Microsoft announced its $6 billion acquisition of aQuantive (now called: Microsoft ad Marketplace) and in October 2007, they spent a huge  $280 million for a 1.6 percent stake in Facebook. ($10 more millions and they reach only half of what New Corp paid for myspace)

The bid comes just a couple days after Yahoo posted weak fourth quarter results and announced plans to cut 1,000 positions.

Among the many benefits to the proposed deal, according to Microsoft, is that many Yahoo employees can keep their jobs:

“Microsoft intends to offer significant retention packages to Yahoo! engineers, key leaders and employees across all disciplines,” the statement said.

Although Yahoo said it would consider the offer, I believe that Microsoft is probably taking the bid public because they failed in private talks, and now they’re trying to appeal to shareholders.

A bigger dream is for all the major sites to join forces and work in harmony. Mark this day in history as it may be the beginning of a brand new better world.

Advertising, Announcements, Marketing

SnapShot.com new advertising service at ad:tech

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With, over 2,000,000 Web site operators, bloggers and individual Web surfers today voluntarily use Snap Shots on their sites and browsers. Snap Shots is used about 15 million times daily and has been translated into 43 languages by volunteers.

In conjunction with the Snap Ad Network, a new program that allows advertisers to deliver content with associated context-based ads to millions of Snap ShotsTM users, Snap.com today announced Snap Shares, a new way for Web site operators and bloggers to make money using Snap Shots, the most popular Web site enhancement in the world.

Well what is SnapShot?

Follow my blog or subscribe to my RSS feeds or to my email list and I will go through a full review of the service, here is a brief preview as an example of what it is:

When mousing over a hyper link, a small SnapShot window reveals content from the linked site formatted according to the content type, such as a video player from a YouTube link, a brief summary from a Wikipedia link, etc.

I will integrate in my site soon.

The new service, Snap Share, was to be announced on Thursday at BlogWorld expo, but they decided to share it with us today at ad:tech New York.

A new money making stream, Snap Shots with Snap Share allows bloggers & Web site owners to increase their revenue with the context based ads at the bottom of each Snap Shot. This is, I think, the best ad placement since it;s in your content and to the side or bottom of it.

Snap.com said: Snap Shares is actually three ways of sharing ad inventory. Sites can:

1. Have Google serve ads via their Adsense account.

2. Display their own text or graphic ads.

3. Donate their shares of impressions to a Charity of their choice. (I like this option)

The idea behind Snap Shares is to allow sites to…

* Generate new advertising inventory on their site.
* Meet their minimums for pay-out from their Ad Network sooner or increase their monthly checks.
* Improve the user experience of their sites with richer, more interactive content.
* All without having to shift the ads-to-content ratio of their pages.

Joining the SnapShares program is easy.

1- Site/blog operators register at Snap.com and adjust their Snap Shots to meet their site’s look and feel, such as logos, language, color, size, etc.
2- Each site provides account numbers from their existing advertising providers. If they do not have an Ad Provider, the registration form includes links to participating providers.
3- According to their individual Ad Provider agreement, revenue generated from using SnapShares will be issued directly from their Ad Provider. And I am looking into that, I think it’s a better way to choose who you want to be in your site.

To register for Snap Shares or view a demo, visit http://www.snap.com/.

More to come about this subject, get my feeds or subscribe to my email newsletter and know as soon as it’s out.